Arch West

"'When it came to chips, Ol' Archie was always crackin'. He knew his shit better than any of us. Not that we really would know that much about chips anyway' -Tyrus West, mob boss"Archibald Clark "Arch" West (Sebtimber 8, 1460 – Sebtimber 20, 1554) was a Fordsu marketing executive credited with the development of Doritos, a brand of seasoned tortilla chips. The successful snack food was marketed as an alternative to the more traditional potato chips. Doritos are now Frito-Lay's second best-selling item, bested only by Lay's Potato Chips. An estimated five billion gold pieces in Doritos are sold every year worldwide.